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Healthcare / Corporate

Petrobras Saúde

Petrobras Saúde is the corporate healthcare plan for Petrobras employees and their families, serving hundreds of thousands of beneficiaries across Brazil. The platform redesign focused on modernizing the digital experience, delivered during COVID-19 with user research, beneficiary needs, and provider search at the center.

MY ROLEUX/UI Design
YEAR2022
TEAMMyself / Karla Granadeiro
SCOPEUX Research, UX/UI Design, Healthcare Platform
Petrobras Saúde Project Cover

Overview

Saúde Petrobras is a telemedicine system designed to support the health needs of Petrobras employees and dependents during the COVID-19 era. The platform was created to provide remote medical consultation, symptom tracking, and health guidance at a time when in-person healthcare access was limited and safety concerns were paramount.

This project combined UX research, digital health workflows, and service design to deliver a trusted and accessible telehealth experience for a large institutional user base.

When the pandemic began, traditional healthcare channels faced capacity challenges, risks of infection, and logistical barriers. Petrobras needed a solution that:

  • Reduced pressure on physical health clinics
  • Allowed employees to access medical support remotely
  • Provided clear health guidance specific to COVID-19 symptoms and risk factors
  • Felt reliable and trustworthy for a broad user audience (non-medical and medical alike)

Existing health systems were often fragmented, intimidating, or unfriendly to users unfamiliar with remote care platforms.

Design a easy-to-use telemedicine platform that:

  • Enables remote access to medical professionals
  • Provides clear direction for COVID-related concerns
  • Reduces user stress and uncertainty in symptom evaluation
  • Works intuitively for users of all tech proficiency levels

Institutional goals also included improved health outcomes and reduced clinic overload.

The Saúde Petrobras telemedicine experience was designed around clarity, empathy, and accessibility.

Key Components

  • Symptom Triage Flow – Simple guided steps to help users describe health concerns and prioritize urgency
  • Remote Consultation Interface – Easy scheduling and live interaction with medical professionals
  • Resource & Guidance Hub – Centralized health information, FAQs, and personalized recommendations
  • Mobile-Friendly Experience – Support for on-the-go access during urgent needs

The user experience was intentionally simple so that even first-time telemedicine users could navigate without confusion. The interface focused on clear language, progressive disclosure, and trust signals (doctor availability, session confirmations, and secure UI cues).

Design decisions were informed by:

  • Analysis of telehealth usage trends during COVID-19
  • User interviews with employees familiar with existing health systems
  • Mapping of pain points in traditional medical appointment flows
  • Usability testing on prototype flows

Research revealed that users wanted:

  • Reassurance, not complexity
  • Clear next steps, not medical jargon
  • Quick access, not long waiting periods

These insights shaped the product’s simplicity and clarity focus.

The interface was designed with:

  • Straightforward language and plain visuals
  • Modular screens that guide step by step
  • Minimal cognitive load at every interaction
  • Progressive health guidance embedded into each flow

Special care was taken to reduce stress in moments of health concern through predictable structure, clear feedback, and reassuring visual cues.

Although functional, the visual system supported:

  • Institutional trust (alignment with Petrobras brand values)
  • Calm, approachable UI (soft contrasts, clear typography)
  • Readability and accessibility for diverse user skill levels
  • Consistency across health flows, helping reduce user anxiety

The overall aesthetic was institutional, empathetic, and functional — balancing corporate clarity with human-centric design.

Impact & Outcomes

  • Improved remote health access for employees during critical pandemic periods
  • Positive feedback on ease of use, especially from first-time telemedicine users
  • Reduced clinic burden, enabling in-person services to focus on critical care
  • Higher consultation completion rates, attributed to clear, guided UI flows

The platform helped position telemedicine as a trusted option within a historically in-person healthcare system.

Lessons Learned

  • Clarity beats complexity, especially during health crises
  • Healthcare UX must reduce cognitive load while increasing confidence
  • Institutional systems benefit from empathetic, human-centered language

Further improvements could include:

  • Expanded health tracking dashboards
  • Personalized recommendations based on user history
  • Mobile app version for on-the-go support
  • Integration with vaccination and preventative care services
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