Unimed Seguros

Unimed Seguros is a telemedicine platform designed to provide remote medical consultations and health services for users within the Unimed Seguros ecosystem. Built to offer accessible virtual care, the app empowers users to connect with doctors, manage appointments, and receive medical support directly from their devices especially useful for users who needed reliable care beyond physical clinics.

This project involved UX research, workflow design, and user-centric interface design in an institutional healthcare environment.

Unimed needed a solution that could:

• Simplify remote access to healthcare professionals
• Provide structured consultation flows with clear user guidance
• Maintain credibility and trust through every user interaction
• Work intuitively for a broad audience with varying levels of tech literacy

Existing options in the app market were either too generic or lacked the tailored experience needed for a large institutional user group.

• Enables users to book and manage virtual consultations
• Makes remote medical access feel as trustworthy as in-person care
• Supports a seamless UX from login to consultation completion
• Reduces complexity and anxiety around healthcare decisions

The app needed to feel institutional and reliable, while still being easy for users to navigate and understand.

Core Experience

• Easy Appointment Flow — from symptom description to scheduling and confirmation
• Consultation Interface — video/chat with medical professionals
• Health Guidance & History — centralized access to past consultations and recommendations
• Clear Navigation — low friction from sign-in to consultation

Every interaction was designed to feel supportive and predictable — addressing a common user concern: “Will this actually work when I need it?”

• Analysis of existing telemedicine behaviors
• Surveys and interviews with users seeking remote consultation
• Identification of pain points around digital health confidence
• Benchmarking against other healthcare apps with remote features

Key user insights:

• Users wanted clear next steps, not overwhelming options
• Health urgency increases stress — so UI needed to reduce cognitive load
• Trust and clarity mattered more than flashy visuals

These insights helped shape a workflow where every tap feels safe and purposeful.

• Minimal cognitive effort
• Functional clarity in every screen
• Predictable guidance through health flows
• Accessible language for users of all tech levels

Screens prioritized readable information, clear actions, and consistent visual cues. Ensuring users always understood where they were in the process.

• Improved remote care access — users could consult doctors without visiting physical clinics
• Higher engagement — clear, guided flows reduced drop-offs in scheduling
• Positive user feedback — users reported the app felt easy and reassuring
• Stronger institutional trust — the experience reinforced Unimed Seguros as a supportive healthcare partner

The app helped reduce barriers to care and demonstrated how a well-designed UX can make healthcare feel human and accessible.

• In health products, clarity and predictability matter more than bells and whistles
• UX that reduces anxiety directly improves engagement
• Institutional products benefit from empathy-driven design language

• Real-time status tracking for appointments
• Expanded symptom triage and self-care tools
• Integration with health records and prescriptions
• Personalized reminders and wellness planning features