Unimed Seguros is the insurance arm of Unimed, Brazil's largest healthcare cooperative network. The mobile app redesign aimed to simplify insurance management and healthcare access for millions of users across the country, making it easier to understand coverage and access services.
The Seguros Unimed digital platform required a comprehensive redesign to align with modern user expectations. While functional, the existing system lacked clarity and efficiency, creating friction for users accessing insurance products and services.
Our process started with in-depth user research across different customer profiles, considering varying levels of digital literacy and distinct needs related to health and insurance coverage. These insights guided key design decisions throughout the project.
This solution was designed and delivered during the COVID-19 pandemic, a period that demanded fast, reliable, and easy access to insurance services. Due to the urgency of the context, the platform was developed and launched in a highly accelerated timeline, while maintaining a strong focus on usability and user confidence.
The redesigned experience prioritizes simplicity and transparency, allowing users to manage insurance products, check coverage details, access services, and perform essential actions quickly and without unnecessary complexity.
