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From telemedicine doubt to 50K consultations a month.

Unimed Seguros telemedicine product cover
Numbers

Beneficiaries

40K+

Primary users covered. Dependents not counted.

Institutional healthcare

Consultations / month

50K

24/7 and scheduled care at pandemic peak.

Remote access

No-show rate

<30%

Kept low during lockdowns with clearer flows.

Care reliability

Problem

Remote care was urgent, but generic apps with fragmented scheduling weren’t built for a large institutional healthcare audience that needed to trust telehealth.

Study

Structured the product around four pillars and trust-first flows: clear next steps, restrained visuals, dedicated onboarding for 60+ beneficiaries, and 24/7 in-app support.

Result

40K+ beneficiaries, ~50K consultations/month, under 30% no-show during lockdowns, and 80%+ chat retention.

Role

Product designer on telemedicine redesign: trust-first flows, onboarding, and in-app support.

Client Unimed Seguros
My role Product Designer
Timeline 2021-2022
Craft
Unimed scheduling and care booking flow
Unimed video and chat consultation
Unimed consultation history
Unimed prescriptions and medical orders
Unimed in-app support
Unimed telemedicine visual system
Unimed onboarding for older beneficiaries
Unimed telemedicine home experience

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