Waitlist conversion
37.5%
Visitors who signed up from organic traffic.
Zero paid media
Credibility before the product existed
Numbers
Organic leads
15,000+
Qualified waitlist from a 40K+ community.
Pre-launch
Paid traffic
$0
No ads. Organic growth: 14.6K on X and 14K on Telegram.
Discord + Web3 networks
No public product yet, but an institutional audience that demands evidence before sharing contact info.
Mapped conversion-first references and validated a three-layer funnel (understand → trust → act), plus a live community engine on X, Telegram, and Discord.
15,000+ sign-ups at 37.5% conversion from a 40K+ organic community, zero paid traffic. The same audience later fed the product beta.
Role
Solo product designer, end to end: discovery through handoff for the pre-launch waitlist.
Craft
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