Time to first action
2-4s
Dropped from about 10 seconds across desktop and mobile.
Beta product
Time to first action
2-4s
Dropped from about 10 seconds across desktop and mobile.
Beta product
Understood mechanics
100%
Beta users got it by round two.
No trading background required
Round length
5 min
Short cycles that keep curiosity in motion.
UP/DOWN pools
Short-term crypto bets still demand the same toolkit as a Binance or MEXC trader: orderbook literacy, liquidity, and trading mechanics. Beginners drop off in the first 30 seconds. Even experienced users lose time to friction that shouldn’t exist.
Polymarket and Kalshi settle real-world events with human resolution. Hedgehog is on-chain: each round resolves itself from blockchain price metrics: no external event, no human intervention. So the real competitor isn’t the prediction market, it’s the short-term trader on Binance or MEXC. I distilled that into pooled UP/DOWN rounds in ~5-minute cycles, no orderbook, light enough to live on tx fees. So everything was compiled around the community, bringing in new clients, crypto experts or not, with public participation data on the platform, desktop + mobile from day one.
100% of beta users, all selected from our waitlist, with personas mixing beginners and experienced crypto users, understood the mechanics by round two. Time to first action dropped from ~10s to 2-4 seconds.
Solo product designer, end to end: discovery through handoff across the prediction market product.
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